About YDM

Over the last 10 years, I have been lucky enough to work with some of the busiest and best wedding venues in the country. Nowadays, we love nothing more than to visit a property and being able to instinctively visualise, quantify and implement what we see as their true potential as a wedding venue. When I look at a property I can identify their unique strengths and opportunities and work with them to bring this vision to life to ensure they stand out as a unique wedding venue that appeals to couples long into the future.

Wedding Sales Marketing Consultancy

Yvonne Murray is the founder of YDM, a management consulting firm that specialises in helping hotels and venues to increase their wedding bookings.

Well respected in her field, with well over 1,000 weddings and events under her belt, Yvonne works behind the scenes of some of the top wedding brands in Ireland, using her extensive practical experience and highly structured and well-researched approach to consistently increase wedding turnover, profitability, and market share for the Industry leaders.

Yvonne has a dynamic, straight talking, enthusiastic, passionate and professional approach to business. She thinks outside the box to provide her clients with a bespoke experience and the tools they need to drive their wedding booking sales.

In her spare time, Yvonne enjoys horse riding and woodland walks with her two kids Caoilinn & Rian.

Yvonne Murray

Lorraine Kennedy
YDM Office Manager

Lorraine has over 15 years experience working in IT for a large multinational. She has a BSc in Computer Science,  is PMP certified since 2009 and is also a certified Scrum Master (PSM). Nowadays,  Lorraine is putting these skills to good use as the project manager for YDM.  As well as bringing her infectious enthusiasm and attention to every detail to the role, Lorraine brings to the team a level of quality that is exceptional and of the highest standard.

As well as looking after her three children, Lorraine also enjoys running marathons and to date has completed two!  The third marathon is on the cards for this year closely followed by her other favourite thing,  Spa Breaks !!

Wedding Sales Marketing Consultancy
Wedding Sales Marketing Consultancy

Sharon Doyle
YDM Marketing Specialist

Sharon has been involved in the hospitality industry all her life!  Her family have been involved with hotels in restaurants ever since she can remember.  She has been lucky enough to have experienced pretty much all areas of the hospitality world from managing a restaurant, to working as a hostess in the 5 star Four Seasons Hotel to sales and marketing manager. 

 Yvonne & Sharon met over 7 years ago in Ballymagarvey Village where they worked together on the sales and marketing.  Together they enjoyed huge success and it was obvious even back then that together they were a force to be reckoned with.  In recent years, Sharon has enjoyed some time out with her two little girls but has now been reunited with Yvonne and is so excited to be back in the game and ready to take on some exciting new clients. 

Sharon also enjoys running and is a passionate cook! 

  • 086 897 4069
  • yvonne@ydm.ie
  • Trim, Co. Meath, Ireland



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